Speed kills.
How my cofounder and I learned that the hard way.
My first launch of Quiib was a mess.
I tried to cram everything into the product features, dashboards, buttons, integrations, copy, outreach.
Nine months of work, and by the time we shipped we were already burned out. The product felt heavy.
The launch felt sloppy.
Users didn't care.
That's the thing about "fake speed."
It feels like you're moving fast because you're cramming more in, but really you're slowing yourself down.
Every new feature multiplies complexity. Every extra layer creates friction. It's not speed it's chaos. And chaos kills momentum.
The second time around, we did the opposite.
Instead of building everything, we built one thing. We cut the custom dashboard. Killed the advanced filters. Removed the integrations we thought would "complete" the product.
What was left?
A dead-simple tool that did the core job in three clicks instead of twelve.
Nine months became six weeks.
This time?
800 users in the first three weeks.
They didn't want more features. They wanted something that worked, and worked now.
That's when it clicked:
speed isn't about cramming. It's about cutting.
Remove friction. Collapse the time between idea and feedback. Ship something people can use, not something you can show off on a landing page.
Now every project gets the same test: can I move this forward meaningfully in one week?
Not rushed. Not sloppy. Just focused.
I set the milestone in Linear and force myself to answer one question: what's the one thing that matters most right now?
The speed comes from subtraction, not addition.
Fake speed burns you out. Real speed compounds.